We started the business in 2001, after a holiday where we met an independent BC fisherman (our own Captain Bly, Steve Bly). He introduced us to his sustainable way of fishing by six line trolling. This method ensures the overall health of the schools of all varieties that he fishes.
Initially we started with his west coast fish such as salmon (red & white spring, coho, sockeye and pink) and lingcod.
With research and requests from our customers we have expanded our inventory to include a multitude of seafood adventures from the east coast and international products.
When we opened the store in 2005, we invited several market vendors to sell their products here.
Our Mission Statement
To promote awareness of the flavorful and healthful characteristics of natural food choices while emphasizing appreciation and responsible utilization of our natural resources through mutually rewarding relationships established within our social community.